The Greatest Marketing Geniuses of All Time



Ron Popiel, Inventor of the Infomercial

An infomercial is a commercial disguised as a television program.



Ron Popeil rented time on a television station in Florida in the late 1950s to sell "The Spray Gun" (a garden hose nozzle with a chamber in the handle for tablets of soap, wax, weed killer, fertilizer, insecticide, etc.).

But wait, there's more!



Ron launched a trend that would transfrom television advertising, creating an entire new channel for selling everything from computers to jewelry.

But wait, there's more!

Even today, Ron remains the champion of infomercial selling; he once went live on the QVC cable channel and, in a single hour, moved a million dollars worth of rotisseries.

But wait, there's more!



Uh, no, there's not.  Popeil is the last genius in this gallery.





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